The Estée Lauder Companies Inc. has today announced that it will acquire cosmetics company Smashbox to sit alongside its other premium brands, which include Tom Ford, MAC and Bobbi Brown. Smashbox was founded in 1996 by Brothers Dean and David Factor, great-grandsons of the make-up legend Max Factor, who were inspired by photo studio celebrities to create a unique makeup brand that met the highly demanding needs of a professional photo shoot.
"We expect to benefit greatly from The Estée Lauder Companies' extensive knowledge in product development, operational execution, and international marketing and distribution, and we look forward to the next great period of growth for the brand," said Dean Factor, co-founder and chief executive officer of Smashbox.
"We expect to benefit greatly from The Estée Lauder Companies' extensive knowledge in product development, operational execution, and international marketing and distribution, and we look forward to the next great period of growth for the brand," said Dean Factor, co-founder and chief executive officer of Smashbox.
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